Project: LinkedIn Thought Leadership Rebuild
- Problem: An executive coach had 2,000+ LinkedIn followers but near-zero engagement — posts were inconsistent, unfocused, and not converting to discovery calls.
- Tools Used: Content pillar mapping, audience persona research, editorial calendar, repurposing framework
- Outcome: 340% increase in post engagement over 60 days. Inbound inquiry rate went from 0–1/month to 6–8/month.
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